Description

As part of the 2025 launch campaign for the third edition of the national volunteering program "Motatawi3", I was commissioned to design the official communication visuals for the Provincial Directorate of Youth in Tinghir. The designs were created to promote awareness, engage youth, and guide eligible participants toward registration through the "Pass Jeunes" platform.

Key Deliverables

• Two digital posters designed in Arabic and fully aligned with the program’s national identity
• Visual integration of official logos (Ministry of Youth, INDH, Pass Jeunes, Motatawi3)
• Highlight of age requirements, registration platform, and campaign hashtags
• Mobile-friendly layout optimized for sharing on social media (Instagram, Facebook, WhatsApp)
• Friendly, youth-targeted illustrations and clean typography

Design Objectives

• Ensure brand alignment with Motatawi3 and the Ministry of Youth’s visual guidelines
• Present clear and accessible information for youth aged 18–22
• Promote inclusivity and national pride through slogans like #حيت_حنا_مغاربة
• Encourage digital engagement via passjeunes.ma registration link

Technologies & Tools Used

• Design Software: Adobe Illustrator, Photoshop
• Format: PNG for web/social media publishing, high-res PDF for print
• Typography: Bilingual typography (Arabic-focused, modern and readable)
• Color Palette: Fresh gradients with national accents (blue, orange, white)

Result & Impact

• Used by the Tinghir Youth Directorate across official social media platforms
• Widely circulated among youth organizations and local partners
• Contributed to the successful outreach and mobilization of young candidates for the 2025 edition of the national volunteering program